90%
Adult tobacco users in India begin consumption before the age of 18.
Source: GATS / GYTS
1.35M
Deaths every year in India are attributable to tobacco use.
Source: MoHFW, WHO
₹1.8T
Annual economic loss due to tobacco-related diseases.
Source: Economic Burden of Tobacco, ICMR
70%
Users want to quit but lack institutional cessation support.
Source: GATS India
